Compass Mark
After re-branding and launching a new campaign, Compass Mark, a science-based addiction prevention non-profit in Lancaster, PA was looking for a video series to match their 3 new campaign slogans in an effort to boost awareness about their programs on social media and also showcase the uniqueness and diversity of their work. We took a varied approach on each of their videos to help them connect to a variety of audiences. We scripted the first video, using the words of real Compass Mark student leaders who also served as the faces and voices of the story, while the second and third videos video took a more traditional approach, weaving student and staff interviews with broll from real meetings and events. Compass Mark has since gone on to use these videos to raise awareness about their programs and fundraise. Below are the keywords we used to help focus our efforts.
RELATIONSHIP
EMPOWERMENT
EDUCATION
SUCCESS
DIVERSITY
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After re-branding and launching a new campaign, Compass Mark, a science-based addiction prevention non-profit in Lancaster, PA was looking for a video series to match their 3 new campaign slogans in an effort to boost awareness about their programs on social media and also showcase the uniqueness and diversity of their work. We took a varied approach on each of their videos to help them connect to a variety of audiences. We scripted the first video, using the words of real Compass Mark student leaders who also served as the faces and voices of the story, while the second and third videos video took a more traditional approach, weaving student and staff interviews with broll from real meetings and events. Compass Mark has since gone on to use these videos to raise awareness about their programs and fundraise. Below are the keywords we used to help focus our efforts.
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